The November 2009 issue of Rolling Stone Italy features my story on Nikeplus. If you follow my other blog, mbftoday, you know by now that I am slightly obsessed by Nike's social network, which embodies the very idea, or rather, imperative, of personal tracking. Titled "Correre per (R)esistere" (Running to (R)exist/esist) the article is actually an excerpt from a longer essay that will appear in a soon-to-be-released book edited by Rolling Stone Editor-in-Chief, Carlo Antonelli (ISBN). Background info: the article/essay was inspired by this accident. Stay tuned for more info.
Click on the thumbnail to read the article: