"Si terrà al teatro Parenti di Milano nel corso del MiTo 2012 lo show della band The Masses con la première di E-Info Age Bookmix (The Second Spoken Arts Record You Can Dance To) a cura di Jeffrey Schnapp, che avevamo recensito qui. Evento imperdibile per tutti gli appassionati di musica, letteratura e tecnologia. Diciamolo, è la performance più WIRED del MiTo 2012. Qui trovate un'anticipazione visuale-verbale-vernacolare dell'album in preparazione. Di seguito potete leggere la descrizione completa dell'evento:
The question was answered in the affirmative by the “first spoken arts record you can dance to”: the Marshall McLuhan, Quentin Fiore, and Jerome Agel record album The Medium is the Massage. The LP was released by Columbia Records in July 1967 on the heels of the mass market success of the first “electric information age” book The Medium is the Massage: a book signed by McLuhan but crafted by graphic artist Fiore and book producer Agel on the basis of McLuhan’s writings on media theory. The book was a remix. The LP was a remix of a remix: a massage of McLuhan’s message for the Mass Age.
So, can you dance to a book?
The question is answered (again) by the “second spoken arts record you can dance to”: a multimedia collaboration between DJ/composer Daniel Perlin, designer/musician Adam Michaels, and historian/performer Jeffrey Schnapp. Perlin, Michaels, and Schnapp have formed the group The Masses in order to remix their recent book about books like The Medium is the Massage: The Electric Information Age Book.
The two MiTo performances will answer the question of how do you dance to a book in the Mass Age? Twice." (Jeffrey Schnapp)
Qui invece potete leggere una nostra anticipazione di The Electric Information Age Book pubblicata nel dicembre del 2011:
Ulteriori informazioni sull'evento MiTo disponibili qui: Download Massesmito (Matteo Bittanti, WIRED)