"Mr. Bit" is the title of my new monthly column on WIRED Italy. We begin our journey in the world of new media, entertainment, and science at Stanford University, where Byron Reeves is reinventing the very notions of work and play.
The topic of the column is "funware", that is, the incestuous but virtuous relationship between work activities and playful practices. We take a look at his latest book, Total Engagement (with Jason Leighton Read) and at his start-up Seriosity.
Reeves and Read write::
"Most work is not “designed,” but takes place in settings and flows that have evolved haphazardly as our economy has evolved from mostly jobs handling physical materials to mostly people using all kinds of tacit knowledge in information work. What would happen if jobs and career paths were as carefully thought out as the level design and reward systems in a truly good video game?" (Byron Reeves & Jason Leighton Read).
If you're interested in this topic, stay tuned: I'll be talking about the potential of Funware at PLAY 2010 (Modena, March 12-13).
You can read "Mr. Bit" by clicking the thumbnail below: